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Performance Partnerships

Performance Partnerships is the first in-depth look at the affiliate (performance) marketing industry, examining its roots, evolution and ongoing transition into one of the most important forms of direct-to-consumer digital marketing. In the book, Robert Glazer defines the elements of true affiliate marketing for the first time and demonstrates for marketing leaders how to properly leverage the channel for its unique ability to drive attributable sales and strengthen brand awareness.

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This is the future of what used to be known as affiliate marketing. Performance Partnerships presents a very powerful framework for how companies should smartly leverage an ecosystem of marketing partners to work on their behalf. A must read for any marketers today.
Cameron Herold - Author of Double Double, Meetings Suck & The Miracle Morning for Entrepreneurs, Founder COO Alliance
Robert has been setting the standard in the affiliate space for many years, having helped some of the internet’s most innovative marketers expand and optimize their efforts. This book is a must read, and likely a wakeup call, for any CMO or digital marketer who cares about performance and ROI.
Scott Friend - Managing Director, Bain Capital Ventures, Investor in Jet.com, Rent the Runway, Persado, mParticle
As the leader of the largest independent affiliate marketing agency, Bob Glazer explains the massive potential of this great industry at the same time as he provocatively exposes the empty promises and conflicts of interest that harm its potential. Performance Partnerships is a must-read for CMOs and anyone who relies heavily on online marketing.
Mehmet Oz, MD - Professor of Surgery, Columbia University; Multiple Emmy Award-Winning Host of The Dr. Oz Show
Peformance Partnerships by Robert Glazer is a must-read, not only for those in affiliate marketing, but for anyone who wants to understand the power of creating mutually beneficial relationships with your customers and clients. Even as technology improves and consumers become more sophisticated, Glazer shows how, in the end, it’s the trust that develops through relationships that will create success.
Keith Ferrazzi - #1 New York Times bestselling author of Who’s Got Your Back and Never Eat Alone
“The bar for affiliate marketing is being raised. Paying for just a click can risk damaging your brand and wasting your resources. Performance Partnerships—where relationships, transparency and outcomes are measured in an integrated fashion—is the future you should be working on now.”
Christine Day - CEO, LUVO Inc, Former CEO lululemon athletica

Media Coverage

Q&A: Robert Glazer on Exploring Performance Marketing in His New Book
10 Marketing Books For Your Summer Reading List
8 Business Books Entrepreneurs Must Read to Dominate Their Industry
11 Marketing Books Every CMO Should Read
La deuxième jeunesse de l’affiliation
28 Top Business Books to Get Ahead In 2018
8 Must-Read Books To Start 2018

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