Episode 49

Nir Eyal on Technology, Distraction and Taking Control of Our Lives


Nir Eyal is an entrepreneur, investor and expert on the intersection of psychology, technology and business.  He has started and sold multiple technology companies, invested in several more, and authored two books.  The second, Indistractable: How to Control Your Attention and Choose Your Life, published September 10 and is now available for purchase.

Nir joined host Robert Glazer on the Elevate Podcast to talk about why technology distracts us, how it influences our everyday lives, the impact it has on children—and their parents—and how you can free yourselves from distraction and choose your own life.

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Show Notes

On this episode, you’ll learn about:

  • Nir’s early career and how he moved into the tech world.
  • How Nir’s relationship with food inspired an interest in habit forming products.
  • Why Nir doesn’t like to describe technology overuse as an addiction.
  • Why distraction is not a new phenomenon.
  • Why technology-distraction stems from our desire to avoid pain.
  • How people can take ownership of their technology use and be Indistractible.
  • How a moment with Nir’s daughter inspired him to write Indistractible
  • How technology and modern parent affect children’s psychological development.
  • A mistake Nir has made, and what he learned from it.

Links from the Episode

Episode Transcription


Indistractable: How to Control Your Attention and Choose Your Life by Nir Eyal

Hooked: How to Build Habit Forming Products by Nir Eyal



Guest: Nir Eyal

Twitter: https://twitter.com/nireyal

LinkedIn: https://www.linkedin.com/in/nireyal/

Host: Robert Glazer

Twitter: https://twitter.com/robert_glazer

LinkedIn: https://www.linkedin.com/in/glazer

Facebook: https://www.facebook.com/RobertSGlazer/

Instagram: https://www.instagram.com/robertglazer_/


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