Episode 325

Elevate Classics: Martin Lindstrom on Common Sense in Business and How To Stand Out


Martin is one of the world’s leading thinkers on branding, culture and personal transformation. He’s the founder and chairman of the Lindstrom Company, the world’s leading brand and culture transformation group. He is the author of seven New York Times bestselling books, was named one of TIME Magazine’s 100 Most Influential People, and has been named one of Thinkers50’s top 50 Business Thinkers for three years running. His latest book, The Ministry of Common Sense, is now available for purchase wherever books are sold.

Three Key Things You’ll Learn:

1. Why companies need to do more to understand their customers.
2. The key components of common sense every company and team needs.
3. Why empathy and common sense go hand in hand, and how to leverage both.

Learn More about Martin
Martin’s Bio
Martin’s New Book – The Ministry of Common Sense
Martin’s Other Books
Follow Martin: Twitter | LinkedIn | Facebook

Topics in the Episode

  • How Martin began his career by opening his own Legoland in his backyard as a child (2:45)
  • Martin’s unusual upbringing and his view on education (4:30)
  • How Martin launched The Lindstrom Company, his leading branding agency (9:45)
  • How Martin developed his branding ideas by moving into homes with clients’ customers (13:00)
  • The importance of empathy and common sense in business (16:15)
  • How Martin drives cultural transformation in clients’ organizations (20:15)
  • The key components of Common Sense (30:50)
  • Martin’s theory of the Twin-Self, and comparing our “inner age” to our “outer age” (41:50)
  • A mistake Martin has made, and what he learned from it (49:10)
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