Episode 110

Jamie Mustard on Why Some Ideas Stand Out, While Others Are Forgotten


Jamie Mustard, is an expert on why some ideas, products or messages stand out. He is a multi-media consultant, futurist, creative artist and Iconist. He has worked with leading companies like Cisco, Intel, Adidas and Wieden + Kennedy. He is the bestselling author of The Iconist, and his work has been featured by outlets such as NPR and ABC News.

Three Key Things You’ll Learn:

1. How an appreciation for art can help us understand what ideas will resonate with the world.
2. What Block Theory is, and why every business leader needs to understand it.
3. How to craft a product or slogan that resonates with the masses.

Learn More about Jamie
Jamie’s Website
Jamie’s Book – The Iconist
Follow Jamie: Twitter | LinkedIn | Instagram

Topics in the Episode

  • Why Jamie passed up art school to go to the London School of Economics (1:42)
  • The brilliance of Michael Lewis, and his influence on Jamie (3:00)
  • What it means to be an Iconist (5:44)
  • What leading businesses have been doing to hold public attention in 2020 (14:01)
  • How Jamie helps leaders shape their strategy to stand out (20:30)
  • A mistake Jamie has made, and what he learned from it (20:30)
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